Scott Dunn’s latest annual year-end visitor survey reveals that urge for food for worldwide journey has returned among the many luxurious and ultra-high web value travellers in Asia, though a notable portion stays considerably cautious.
Whereas 46% say they can not wait to get on a aircraft and go overseas, 31% favor to take a extra measured method to journey, remaining cautious about potential journey disruptions within the new 12 months. On high of that, 19% additionally want to enterprise out, however not too removed from residence, reflecting a considerably measured method.
Many travellers are additionally bored with pandemic-related journey restrictions and are wanting ahead to their long-awaited freedom to journey. All respondents (100%) stated that they’ll take no less than one journey subsequent 12 months, an 87% enhance from 2022 – 71% want to take a minimal of two journeys subsequent 12 months, whereas 22% want to journey 4 or extra occasions in 2023.
An rising pattern among the many luxurious visitor phase serviced by Scott Dunn is sluggish journey – the best desire amongst visitors could be to take a one- to a two-week trip in a single vacation spot, highlighting their desire to totally discover and uncover a location.
The highest three issues that luxurious journey phase visitors are in search of whereas on vacation are cultural experiences, foods and drinks, and experiencing native life and folks. This displays a need to actually join with and uncover the locations that they’re visiting, reasonably than visiting as a extra conventional and disconnected vacationer.
Discovering a brand new vacation spot took the highest spot as a motive to enterprise out in 2023, adopted by ticking off bucket listing locations in second place, and rediscovering favorite locations in third. In distinction, ticking off bucket listing locations solely got here in fifth final 12 months, behind rediscovering favorite locations, signifying that extra luxurious travellers are really trying to journey out of their consolation zone and go to new, unexplored locations.
The survey concerned 4,000 visitors primarily based in Asia.